Privacy Policy

The Falls Data Solutions (“we,” “us,” or “our”) operates thefallsdata.com. This policy describes what information we collect, how we use it, and what rights you have in relation to it.

Information We Collect

We collect information you provide directly to us, including your name, email address, company name, and any message content when you submit our contact form or communicate with us by email.

We may collect basic usage data through analytics tools, including pages visited, time on site, and general geographic region. This data is aggregated and not tied to individual identities.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill your requests
• Communicate with you about our services and engagements
• Improve our website and understand how it is being used
• Comply with legal obligations

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Client Confidentiality

All client engagement data is handled under a separate mutual non-disclosure agreement signed at the start of the initial engagement. This privacy policy applies to website visitors and prospective clients. Engagement-specific data handling is governed by the NDA and any applicable data processing agreements.

Cookies and Tracking

Our website may use cookies or similar technologies for basic functionality and analytics. These do not contain personally identifiable information. You can disable cookies in your browser settings, though some site features may not function as intended.

Data Retention

We retain contact form submissions and related correspondence for as long as necessary to respond to your inquiry and maintain business records. You may request deletion of your information at any time by contacting us directly.

Your Rights

Depending on your location, you may have rights under applicable privacy law including the right to access, correct, or delete personal data we hold about you. To exercise any of these rights, contact us at the address below.

Third-Party Services

Our contact form routes through a secure server-side handler. We do not use third-party form services that store your data on their infrastructure. Our website may link to external sites. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this policy from time to time. When we do, we will update the date at the top of this page. Continued use of our website after any change constitutes acceptance of the updated policy.

Contact

Questions about this policy or requests to exercise your data rights can be submitted through our contact page. We will respond within five business days.